Btec first business 2nd edition online

This book focuses on and provides the knowledge and understanding needed to gain a BTEC qualification, but it never loses sight of the real world of business. By rooting the text in the real world the subject becomes more engaging and fun to study. This book follows the BTEC First specification closely, this means that all the topics and issues referred to are fully covered. The features, Chapter introduction, Key terms, Over to you!

Realistic case studies, topic-focused pages and interactive activities, encompass all the knowledge and understanding needed for the achievement of a BTEC First award. Chapters: 1. Enterprise in the Business World 2. Finance for Business 3. Promoting a brand 4. Principles of customer service 5. Sales and Personal selling 6. Introducing retail business 7. Providing Business support 8. Recruitment, Selection and Employment. BTEC First Business is designed to specifically meet the requirements of the Edexcel qualification by offering students and centres coverage of the core units and specialist units.

Packed with well-structured activities and case studies, this book enables students to apply theoretical principles to real-life business situations. All Languages. More filters. Sort order.

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